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Spotlight on Ella Bella…

Sep 8, 2016 | Meet

In fear of giving you a fright, there’s only 100 days until Christmas and if your end of year gift shopping list is anything like ours here at Saffron Souk, it’s time to get a head start on it now!

For your shopping pleasure (and convenience) Saffron Souk’ marketplace features the work of over 200 local designer-makers and small brands and they’re busy stocking their shelves ready for the season ahead.

A new brand to join the marketplace is Ella Bella, and their fun collection of accessories is not only gorgeous to gift, but also very handy to receive.

Sandra Tinari from Sea Mistral spoke to Ella Bella’s founder, Helen Newing so read on to find out more about this new local brand and be in the running to WIN!

1. Ella Bella’s collection is made from Mexican oil cloth, which is durable and water resistant. The small bags are roomy enough to stash wet swimmers, a handful of nappies or toiletries

Ella Bella’s vibrant shop front might be new to but its chic range of beautifully handmade bags that blend functionality and fashion are fast becoming a firm favourite.

Whether you’re a mum on the go, seeking something stylish for travelling or for the beach and pool, Ella Bella’s bright and breezy modern bags in fabulous punchy prints evoke endless Summers and carefree times. What’s more they are water-resistant!

After a career in high-flying sales in Sydney and Perth while juggling life with children, busy mum and talented seamstress, Helen Newing, decided that a move to Dubai was perfect timing to launch a collection of bags that every woman needs.

“Whether it was for nappies, or my sunscreen and wet bikinis after a day at the beach, I just found the bags that I had either weren’t very practical – cue spilt milk…or worse! Or if they were functional, they just didn’t look that great. I wanted something that was both so when I couldn’t find what I wanted, I created my own,” Helen said.

“In designing the Ella Bella bags I wanted to make sure that they were multipurpose, women are busy and they want their bags to look good and work hard, to be able to go from the gym or beach with girlfriends to a day out with the kids.

1-4. These cute snack bags are not just for kids – stash them in your handbag, car and gym bag!     5. Essential passport wallet to keep all your travel documents organised

What began as a limited range of oversized day bags and holiday essentials – all made in Dubai – has fast expanded to encompass passport wallets, iPad and laptop pouches and chic make-up cases. With a slim line design, Ella Bella bags also slip into hand bags and carry on luggage for easy grab and go use.

When not in use these practical fabric bags can be wiped clean and folded for easy storage.

1-3. Ella Bella’s collection is available is a gorgeous line up of prints, with something for every taste

Ella Bella’s Bags are now all sold exclusively via Saffron Souk, with custom orders also available.

“I’m so excited to be apart of Saffron Souk and so many other talented artisan entrepreneurs that you can find on this online creative community. To have such an outlet, where we can come together and share our talents is such a wonderful opportunity,” Helen said.

Juggling a creative business with raising children can be a challenge but Helen says she wouldn’t have it any other way.

“There are some very late nights sewing and packaging our bags but Ella Bella is such a creative passion that it’s worth every minute. I just love creating each item by hand and receiving positive feedback from women, who say they’ve finally found their perfect on-the-go bag…that’s what keeps me going into the wee hours!”

To celebrate Ella Bella‘s opening at, we’re running a competition to give you the chance to win a fabulous large Ella Bella water resistant bag of your own, in your choice of green, blue or peach floral. The giveaway will run from 8th to 12th September, closing at midnight. The winner will be announced on Saffron Souk’ facebook page on 13th September 2016.

Click below to visit Saffron Souk’ facebook page to like and comment on the competition post, telling us one of the gorgeous colours that any of Ella Bella‘s water resistant oil cloth bags are currently available in.

Everyone is welcome to enter and shipping of the giveaway to a UAE address is included in the prize. One entry per person is permitted and the winner will be selected randomly from the entries who have liked and commented on the facebook competition post.

Good luck!

P.S. The competition is now closed – a big thanks to all those who entered.