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Have you ever dreamed of being a mermaid, even for a day? Well, here’s the lady who can make your dreams come true! Meet Jasmina, the talent behind Dubai-based, Coral Tails.

Although just a year old, Coral Tails has grown from strength to strength and as well as mono-fins, their range includes a collection of coordinating swimwear for girls. It’s well made, beautifully sparkly and comes in a choice of colours. Quite frankly, the only down point we Saffron Souk ladies can see is that they don’t come in adult sizes…hint, hint Jasmina!

So, let’s indulge that mermaid fantasy of yours and read on as Saffron Souk takes a dip with Jasmina…

What sort of products do you market?
We sell swimmable Mermaid tails and tops, as well as Tiny tails for toddlers and non-swimmers, with options to customize your outfit if required.

When and why did you decide to start your own business?
It took me a while, but a year ago I came to the conclusion that it’s very difficult to have a corporate career, be a mum and wife, and try to pursue some of my hobbies and interests (and believe me I have plenty).

At the same time my daughter got very excited about Ariel and asked me to make a tail for her, and so I did. It certainly wasn’t made for swimming but she was over the Moon. Her excitement took me straight back to 1984, to Darryl Hannah and Mermaid Madison in the movie ‘Splash’ and my childhood desire to become a mermaid. And the rest is history, everyone wanted one at our pool, so I decided to dive into the world of shiny, colorful fabrics and mono-fins.



1-4. Coral Tail’s swimmable mermaid fin and tail skins in action – they will have your little mermaid wannabes swimming like fish in no time!

What’s the best thing about setting up your own brand?
You get to be creative everyday, build something from scratch and through necessity, you end up learning so much about yourself and others.

What are some of the challenges you’ve faced?
Balancing 2 lecturing jobs, organizing 2 children, running the business, and having time to speak to my husband about things that don’t have fish tails.

What do you love about selling online?
Nowadays, people spend more time online than in shopping malls, hence selling online makes complete sense. It’s convenient and you get products delivered to your doorstep. In addition, costs are lower and savings get passed onto the customer.

1. From Disney-inspired designs to a bold pop of colour, Coral Tails‘ collection has something for all aspiring mermaids. These are the Ice Queen, Frozen Blue, Gold Dust, Rainbow and Coral Candy designs

What top tips can you share with other shopkeepers?
Your images are what sells your product so if you want to sell online, learn Adobe Photoshop, Illustrator and web design basics ASAP :). It sounds a lot but it does come in very handy especially if you have limited edition products and like to change things around. We also use Facebook a lot. It has very precise targeting options and it works for us.

What sets your product apart?
It makes little girls extremely happy!

Tell us 5 words to describe yourself.
Dynamic, honest, perfectionist, thoughtful, caring.

1. Too cute! The littlest mermaids who are still getting their sea legs can start out in these tiny tails swimming costumes

What’s your favourite film?
The Big Blue.

What are you reading right now?
Emails, emails, and emails.

What keeps you awake at night?

1. Jasmina taking some time away from the water, from thoughts of fish tails and hopefully emails too!

Do you have any regrets?
Absolutely not.

Do you collect anything?
Art work, especially paintings.

Do you believe in luck?
Yes. I’d say luck and hard work.

Who is the best super-hero? Superman, Batman or Spiderman?

1. Coral Tails’ mermaid range comes in a mix of designs and sizes to suit 2 – 13 year olds. Now, which colour to choose! Add a bikini or tankini top, a skirt or coloured flow to personalise your mermaid look

What’s the best career advice anyone ever gave you?
Don’t over-think things, just do it.

What is the greatest mystery of the universe?
Why are we here?

What is your greatest aim in life?
To live life to the fullest.

What was your worst holiday?
Is there such a thing?

1. We’re with you Jasmina, holidays by definition can only be good, but you have us wondering if there’s a mermaid tail out of shot!

How many foreign languages do you speak?

What is the oddest habit you will admit to?
Being addicted to multitasking.
If you joined the circus what would you perform?
Everything. I probably wouldn’t be able to decide.

When you were a kid, what did you want to be when you grew up?
An explorer…but internet and TV killed my dream 😉

If you could retire tomorrow what would you do?
Run a boutique hotel in Seychelles.

If you won the lottery what would be the first thing that you would buy?
Chalet in the French Alps and of course a boutique hotel in Seychelles.

1. Welcome to Jasmina’s in the Seychelles! Look out Darryl Hannah, we can think of few better places to wiggle in to our mermaid tails…

What would you name the autobiography of your life?
‘Some want it all’

Why do you find the website appealing to shop at?
It is so straight forward and secure and the best of all is that you avoid the heat and the crowd of the outdoor markets but get to buy the best market finds

What are your 5 favourite finds from the Saffron Souk market?
I really like the Turkish towels from 2birds, Saffron Souk’ own camel leather bracelets, RocknStyle’s elkedag shopper bag, and couple of those customized mermaid tails 🙂