Just in case you needed an excuse to add to your jewellery collection, come and meet Dalia!
Dalia is the creative talent behind Accessorette, a Dubai-based business specialising in contemporary handmade jewellery.
Her collection melds clever design with traditional fabrics and other locally sourced materials to create unique statement pieces that are easy to wear, have a distinct ‘Made in UAE’ character and are also remarkably affordable. What’s not to love?
Here’s what Dalia had to share about Accessorette and her butterscotch flavoured self…
What sort of products do you market?
I sell handmade women’s fashion jewellery; currently my collection includes necklaces and bracelets. It doesn’t stop there though, I have many ideas in the pipeline – I can’t wait until they are ready!
1. A sampling of Dalia’s jewellery…a warrier necklace 2. Tassel necklace 3. Evil eye and hamsa bracelets 4. A chunky Keffiyeh necklace in red and black
When and why did you decide to start your own business?
As an employee in a large fashion company, it was a parallel universe for me to be able to put my time and effort into a business that was more rewarding for me in terms of creative recognition. After leaving my job, my starting block was signing up for a jewelry-making course. It was critical in showing me that I can learn new techniques and that I can perfect my accessories to a professional level. From there, I took one step at time in the direction I wanted and proudly created Accessorette.
What’s the best thing about setting up your own brand?
The best thing about setting up my own brand is seeing it transform from just a rough idea into having a distinctive identity with products being worn and loved by my customers.
1. As well as unique products, Dalia has created strong branding for Accessorette, and we love her characterful logo 2. Dalia’s workspace, with a stack of Keffiyeh just waiting to be transformed
What are some of the challenges you’ve faced?
I think my main challenges were internal ones. I’ve always had my husband’s full support and constant encouragement which offsets the self-doubt yet there is still that small fear of not achieving my full potential.
What do you love about selling online?
Flexibility, real-time metrics on shop traffic, direct communication with the customer and mainly global reach.
What top tips can you share with other saffronsouk.com shopkeepers?
Without doubt, social media has been a positive driver of traffic to my store. I love being able to instantly wear and post images of my latest pieces, get feedback from my followers and subsequently generate interest and orders.
It’s also very important to share as much information about each piece as you can. As a customer, you want to know what you are buying especially since there might not necessarily be an offline location to try on and get a feel of the product.
1. A unique tassel and Keffiyah necklace
What sets your products apart?
I put a lot of time into perfecting each piece. For instance, the way that the Keffiyeh collection necklaces are wrapped is long process and I make sure each one comes out just perfect. I have spent a lot of hours making a necklace to just take it apart the next day and start all over again. Also, intentionally, each piece is not identical to the other. I want every customer to have a special and exclusive piece of Accessorette.
Where do you get your inspiration to be creative from?
Since moving to Dubai almost 8 years ago, I have been fascinated by the local culture and how seamlessly the diversity of nationalities here fuse together. Wherever I go, I am inspired by how people choose to dress. I find there are Western-leaning trends yet regardless there is always that touch of national identity in the dress.
So I started playing around with different patterns such as the popular Middle Eastern Keffiyeh as well as symbols such as the Hamsa hand and evil eye and I noticed that many cherished these elements and could easily pair them with their every-day wardrobe. I will always be on the lookout; I love finding traditional pieces and transforming them into something fresh and new.
1-3. Each of Dalia’s necklaces are made by hand and no two are exactly the same. These pieces are from her Keffiyeh collection and along with this local fabric incorporate denim, ribbon and braids
Tell us 5 words to describe yourself.
Mostly Cheerful (not annoyingly so), Super-Punctual (annoyingly so), Decisive, Empathetic & Clumsy…I’m always knocking something over!
What keeps you awake at night?
My never-ending to-do list. It’s supposed to keep my thoughts organized yet I think it’s having a counterproductive effect!
What’s your favourite colour?
Marigold – it’s happiness melted down into a perfect shade.
1. Cheery marigold, Dalia’s favourite colour
What are you reading right now?
The Four Agreements by Don Miguel Ruiz. I am trying to apply each agreement into my day yet it’s a challenge to consciously modify the way we have been programmed to think since childhood.
Do you have any regrets?
Do you have any regrets? I’m practicing the art of deflection to avoid uncomfortable situations . Did it work?
Who would you most like to meet?
My great-grandparents from both sides of the family. I have heard so much about them; I would love to meet them and introduce them to my husband and daughters.
1. Happy family – Dalia with her husband and two girls…
Who would you least like to be stuck in a lift with?
Barney – thanks to my girls, I’ve had my share of watching the purple hit parade. Hoorah. I love him yet it’s time to start seeing other people.
What do you think you’d taste like?
Today I’d taste like Butterscotch. Maybe I’m just craving chocolate chip cookies…
Do you believe in luck?
Yes – how else can you explain winning the lottery?
Do you have a motto?
What is the greatest mystery of the universe?
Why do I always end up with a missing sock pair after doing the laundry?
1. Dalia’s motto 2. Many a parent’s nemesis, Barney – you great, crazy purple dinosaur 3. Butterscotch, so sweet, such depth of flavour and such a lovely indulgence! 4. The mystery of the missing sock
Do you collect anything?
Happy thoughts and irreplaceable friends.
What would you name the autobiography of your life?
I’ve answered so many questions, I can’t think of a bestseller name right now. Maybe “Unicorns do exist – the story of an optimist”.
1. Dalia is pictured here in a stunning tropical garden. Oh! What’s that hiding in the shrubbery? We knew it – unicorns do exist
What’s the best career advice anyone ever gave you?
Don’t put our name on anything you have worked on unless you are convinced it is the result you are proud of.
If you could try out for any job for a day, what would you like to try? (and perhaps why!)
I’ve been waiting for someone to ask me this question! I would like to try being a waitress. Having finally said that, I’m pretty clumsy so it would be interesting to see how that works out.
1-5. Some of the fine detailing in Accessorette‘s necklaces. Find them at accessorette.saffronsouk.com and shop online
If you won the lottery what would be the first thing that you would buy?
The lottery. There’s a lot of money circulating in that business!
What is your golden rule?
Always trust your gut. It’s an accumulation of instinct, past mistakes and foresight.
What are your 5 favourite finds from the Saffron Souk market?
- Coral Fairy Lights from Birds n’ Bees
- Gem Ideas & Floral Notes goldfoil notebooks from Biha Designs
- Evil-eye cushion from NittyWitty
- Baby Sleeping wooden sign from Kuki
- Tea Towel (Blue – Arabic Alphabet) from Saffron Souk
Why do you find the saffronsouk.com website appealing to shop at?
User-friendly, beautiful visuals, ease of communication between buyer & seller – all with the added bonus of humor… hello habibi