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If there’s one thing you need to invest in when you live in the brilliant sunshine of the Gulf, it’s some good beach kit. We’re thinking a roomy but stylish beach bag and a stash of colourful towels for you and the kids for starters.

If you’re after something a bit out of the ordinary, the ladies from Omasi are here to get you beach ready. Their collection of towels and beach accessories are original in design (we always love to be a little different!) and superior quality with an essential dash of fun.

Join us for a chat with Hanne and Terhi, the talented pair behind the brand, to find out how they started up their small business, Omasi and what inspires them to keep going…

What sort of products do you market?
Our range at the moment includes handmade towels for adults and children, for the beach and home, sport towels including golf and also handmade canvas bags. All of these can be personalised with embroidery. We also have canvas shoes for children which come from Spain.

1. Here are Terhi and Hanne enjoying the sunshine surrounded by some of their fabulous collection   2-3. Omasi’s beach towels are lined with cotton fabric to stop the sand sticking to them – genius!  4. Soft bath towels with piped edges (in a choice of fabrics) are also available   5. And everything can be personalised with embroidery

When and why did you decide to start your own business?
We had been thinking about starting our own business for a little while. We wanted to use our creativity and also have the flexibility of owning your own business. In the beginning of this year we decided to make the move to fulfill our dreams and Omasi was born.
Where do you get your inspiration to be creative from?
Our range is definitely inspired by the sunshine, beach life and our families. We love the bright colours, light and the happy smiles on people’s faces when they are enjoying themselves by the sea.


1-3. These hooded towels are made with children in mind. They’re perfect for throwing over wet bodies at the beach or after swimming lessons. They can be personalised with your child’s name, making them (quite literally!) stand out from the crowd   4-5. The little feet at Saffron Souk can vouch for Omasi’s fab canvas beach shoes – a Summer essential

What are some of the challenges you’ve faced?
It’s still very early days for Omasi and so far we haven’t had any big challenges. It was challenging in the beginning until we found the right people and materials to work with, but that is all sorted now.
What’s the best thing about setting up your own brand?
The excitement you get when seeing a finished product of your own design and it actually comes out better and looks even cooler than you had imagined! 🙂

1-4. And one of the best things about Omasi‘s range is that you can choose your towel colour and then personalise it with embroidery, making them fabulous for gifting
Who is your favorite designer?
Marc Jacobs. We are in love with his candy colored wallets and bags.
Do you believe in luck?
Yes, to a certain extent, some people are possibly born under a luckier star, but perhaps more than luck, we both believe in hard work and karma. Be kind and respect all living things on this planet, work hard and good things will come your way.

1. Ahh, we all need one of these…the lining of this canvas tote is almost as fun as the outside!   2. The Omasi ladies   3. Omasi’s ‘My Beach Bag‘ is a super bag for the beach…or holidays, the gym, shopping and just about everything in between   4. And for Omasi’s best invention yet – the double beach towel – every couple should have one of these!

Do you have a motto?
Build your own dreams or someone else will hire you to build theirs.

Tell us 5 words to describe yourself?
It’s tough to describe yourself so can we describe each other?

Hanne says about Terhi: Laughs easily, Determined, Thorough, Pays attention to detail, Passionate.

Terhi says about Hanne: Ambitious, Cheerful, Inspirational, Reliable and also laughs easily…we do laugh a lot while working on Omasi! 🙂

What are your 5 favourite finds from the Saffron Souk market?
CaN by Celine and Nora, Love Notes, Pure Candles Dubai, Jules and Juliette, Melime Babybeeshop… we just love all the stuff from these boutiques!

1. Nice finds, ladies! These stylish PJ’s are from Jules & Juliette, the gorgeous soy wax candle from Pure Candles Dubai and  the pretty baby dress is from Melime Babyshop (be sure to check out their funky boys tees too!). If it’s bespoke gifts you’re after, head to Love Notes for unique stationery and CAN by Celine and Nora for bespoke accessories and homewares made from your child’s artwork

Super to chat, ladies. We love Omasi‘s effortless style and although the Saffron Souk ladies might not be bikini ready, we know we’ll be looking fabulous on the beach this season just the same!

If you share our love of the best beach kit, stop in at Omasi’s online boutique at the Saffron Souk market, here. And when you’ve made your order, stop dreaming and book that Summer holiday of yours!